Exam Details:
The Google Adword Reporting and Analysis exam is designed to test an individual's knowledge of the basic and advanced principles of reporting and analysis in Adwords. The exam is 120 minutes long, and it consists of multiple-choice questions. The exam costs $50, and the passing score is 80%. The exam is delivered online and can be taken from any location with a stable internet connection.
Exam Objectives:
- Understand the benefits of Adwords reporting and analysis
- Create and interpret Adwords reports
- Analyze Adwords data
- Understand the use of metrics in Adwords reporting and analysis
- Optimize Adwords campaigns using reporting and analysis
Related Books:
There are several books that can help candidates pass the Google Adword Reporting and Analysis exam. These books include:
- "Advanced Google AdWords" by Brad Geddes
- "Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising" by Corey Rabazinski
- "The Ultimate Guide to Google AdWords" by Perry Marshall and Mike Rhodes
- "PPC Advertising Simplified: Strategies for AdWords, Analytics and Social Media Advertising" by Michael Fleischner
These books cover the various topics that are included in the exam, such as reporting and analysis, metrics, and optimization. Candidates are advised to study these books thoroughly to increase their chances of passing the exam.
Exam Preparation:
To prepare for the Google Adword Reporting and Analysis exam, candidates should familiarize themselves with the Adwords reporting and analysis tools. They should also study the various Adwords metrics and learn how to use them to optimize their campaigns. Additionally, candidates should take advantage of the resources available on the Google Adwords Help Center, which provides comprehensive guides and tutorials on Adwords reporting and analysis.
Candidates can also enroll in online courses, such as the Google AdWords Certification course, to gain in-depth knowledge of Adwords reporting and analysis. These courses cover the various topics that are included in the exam and provide candidates with hands-on experience in using Adwords reporting and analysis tools.
Finally, candidates should take practice tests to assess their knowledge and identify areas where they need to improve. There are several websites that offer free practice tests for the Google Adword Reporting and Analysis exam.
With the right preparation and study materials, candidates can pass the Google Adword Reporting and Analysis exam and become certified Adwords professionals.