Exam Objectives:
The Google ADWORDS-REPORTING Reporting & Analysis Advanced Exam is designed to test an individual's knowledge of Google Ads reporting and analysis tools, as well as their ability to apply this knowledge to real-world scenarios. The exam covers the following topics:
- Advanced reporting techniques
- Data-driven attribution
- Advanced measurement and optimization
- Advanced tools and techniques for analyzing data
- Advanced analysis techniques for Google Shopping and YouTube campaigns
The exam is intended for experienced Google Ads users who have a thorough understanding of the platform and its various features. Candidates should be comfortable with creating and managing campaigns, analyzing performance metrics, and using Google Ads reporting tools to make data-driven decisions.
Exam Details:
The Google ADWORDS-REPORTING exam consists of 100 multiple-choice questions and has a time limit of 120 minutes. The passing score is 80%, and the exam can be taken in English, Spanish, French, German, Italian, Portuguese, Dutch, Japanese, Polish, Russian, Turkish, Czech, Chinese (simplified and traditional), and Korean.
The exam can be taken online through the Google Academy for Ads platform, and the cost is $50 USD per attempt. Candidates are allowed to retake the exam after 7 days if they do not pass on their first attempt.
Related Books:
- Advanced Google AdWords, by Brad Geddes
- Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising, by Corey Rabazinski
- The Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes, by Perry Marshall
- Advanced Google AdWords, Second Edition, by Brad Geddes
- AdWords Workbook: 2017 Edition: Advertising on Google AdWords, YouTube, and the Display Network, by Jason McDonald
To pass the Google ADWORDS-REPORTING exam, candidates should focus on developing a deep understanding of the exam objectives and mastering the tools and techniques covered in the exam. They should also consider investing in study materials and practice exams, such as the ones provided by the Google Academy for Ads or the related books listed above. With the right preparation and a strong understanding of Google Ads reporting and analysis, candidates can pass the exam and demonstrate their expertise in the platform.